Overview

In Nigeria, over 90% of the real estate market remains underutilized—trapped in outdated systems, inaccessible investment structures, and low consumer trust. CreditHomes set out to transform this landscape by building a tech-driven platform that empowers individuals to discover, transact, and invest in real estate seamlessly, while enabling developers and agents to reach a broader, more engaged audience.

As Product and UX Lead, I helped shape the product vision, strategy, and execution from the ground up—ensuring the solution was user-centric, scalable, and aligned with the company’s goal of capturing over 50% of the serviceable market in Nigeria and West Africa.

User Goals

I designed with two primary user groups in mind:

Everyday Users & Property Seekers

• Find affordable, verified properties without middlemen or misinformation.

• Easily compare listings by price, location, and type (rent, shortlet, lease, sale).

• Engage directly with landlords and agents they can trust.

Aspiring Real Estate Investors

• Access investment opportunities previously available only to elite circles.

• Understand the risk, ROI, and timeline of real estate projects.

• Participate in fractional (crowdfunded) investments securely.

Business Goals

Create a trusted, tech-enabled property marketplace with verified listings.

• Launch a real estate investment platform using a debt-financing model.

• Drive user acquisition and subscription revenue from agents, landlords, and developers.

• Position CreditHomes as the go-to Proptech solution in Nigeria.

The Solution

Seamless Real Estate Discovery

• Designed intuitive search and filter experiences for web and mobile.

• Integrated high-res property galleries, geolocation maps, and direct chat with agents.

• Introduced a trust layer: verified agent badges, transparent pricing, and user reviews.

Accessible Investment Platform

• Created a crowdfunded real estate model with a 7-day funding window.

• Designed interactive investment dashboards to show real-time ROI tracking, project timelines, and payout schedules.

• Built slot-subscription mechanics to allow partial or full project backing—with the option to transfer slots for liquidity.

Responsive, Human-Centered Design

• Designed a fully responsive experience that works seamlessly across devices.

• Built a clear, elegant design system grounded in accessibility, trust, and simplicity.

• Used progressive onboarding to guide both investors and seekers through unfamiliar flows.

My Role as a Design Partner

Beyond UX/UI design, I served as a strategic thought partner to the founders—helping define the MVP, map the product roadmap, and guide critical feature prioritization. I collaborated cross-functionally with engineers, brand, and growth teams to ensure the product was viable, desirable, and scalable.